Back in 1990, John Scherer took over a local grocery retailer's orange juice machine so that the residents of Sun Valley, Idaho were able to have freshly squeezed orange juice.
There was no label or barcode on the orange juice for years, but that's where Sun Valley Juice Company had its beginnings.
After John decided to get serious about his passion for making wholesome orange juice, he created a logo, started running his juicing machines full-time and began distributing his freshly squeezed orange juice all over Southern Idaho.
Since Sun Valley Juice Company's humble beginnings, the business has quadrupled in size, but yet, the company has not lost sight of what they value most: all-natural, preservative free juice.
John has been involved in sustainable and naturally farmed agriculture since 1980. He is a firm believer that all of his products contain no preservatives, no chemicals, nothing artificial, no color, no flavoring, and no sugar.
He always says, "What Mother Nature gives us, we give you!"